Ilya Shuklin Chief Executive Officer I have a habit of telling all our patients: “Smile more often, especially do so at yourselves in the mirror. Take care of what you see there”. In 1997, after military service in the Armed Forces of the Russian Federation he immigrated to Israel, where he worked in the “Clalit” hospital in Tel Aviv and got interested in the organization of medical care at Israeli standards. In 2006 he returned to Russia to bring the experience in Moscow. "On the one hand, I knew at that time there were no competitors in Moscow despite the huge amount of dental clinics. With the exception of maybe a few of them, where they had a higher price range with the same finest standard of treatment. On the other hand, I knew how hard we should work on teaching people to take care of their teeth properly. So, I just say: “Smile more often, especially do so at yourselves in the mirror. Take care of what you see there”. Sincerely yours, Ilya Shuklin.